The first hookah HookahPlace was opened in August 2013 in Moscow. The place quickly gained popularity among hookah connoisseurs and players of the hookah market in Russia.
The uniqueness of the HookahPlace concept at that time was that the hookah worker's workplace was not "hidden" in a separate room, but was located directly in the main hall, as in bars. This created communication between the hookah master and the guests, creating a special friendly atmosphere. Already in the fall of 2013, three establishments under the HookahPlace franchise were opened. This was the beginning of a new stage of the company's development, high standards of service and products were set. 

At the same time, a HookahMarket franchise of hookah and tobacco stores was launched in 2013. At the moment, 150 stores have been opened in 81 cities.